33 Yr. Est. Delivery and Dine-in American Chinese and Sushi Restaurant 001124
Modern Chinese and sushi fusion restaurant rooted in the middle of a North Dallas business hub has been listed for your acquisition. This business was established in 1986 and has since expanded and cemented its standing as a distinguished local landmark. Equipped with 30+ years of experience, over 150 accumulated recipes, and a well-established customer base, it is not a surprise that this business has been able to generate revenue even amidst the global pandemic. This 7,834 SF fully-equipped restaurant is located in the front corner of a mixed retail-office building next to other attractive street-facing retail businesses. Office spaces in the back of the mixed retail-office building and nearby residential areas fuel this restaurant with an immediate and intimate stream of customers. Though established in the late 80’s, a sizable dine-in area, full bar, and a large banquet hall with sound and visual systems for customer usage brings this establishment to the modern present. The air conditioning units have also been replaced in 2015 with ten 6-ton "trane" units, and the interior has been relatively maintained. High customer traffic to this complex is an inevitable by-product of being located between frequented social points and three major highways. Neighboring points of interest include a local community college, a well-known super mall, and a strip mall within walking vicinity. By serving a wide variety of food, such as American-style Chinese food, authentic Chinese food, desserts, authentic Japanese food, sushi, and alcoholic beverages, this establishment caters to a broader spectrum of preferences than its immediate competitors. The current customer base is a homogenous mixture of the upper-middle class. A greater portion of the customer base is made up of white-collar workers from surrounding corporate businesses that utilize this establishment for a great and easy lunch option or a place to have dinner meetings with clients and colleagues. Competition is expected due to the sheer volume of restaurants in this particular section of the city. Regardless of this fact, this establishment has shown dominance in the area, especially in delivery services. Even without any proactive marketing, gross sales have been roughly around the $1.2 to the $1.4 million range for the last five to six years. Although many positive aspects can be mentioned about a business, keen business owners know that there is always room for improvement. A proactive way for the new owner to help improve the business would be to create a more aggressive marketing campaign for companies requiring large-scale catering or banquets. The new owner could also consider shortening the menu into a more digestible, concise form to make the menu more visually appealing to customers. Creating a more concise menu could cut production costs by limiting unpopular items and creating specialization and signature dishes by focusing on top-selling items/style of food. A visual revamp for the interior, exterior, and marketing information would help this establishment breathe new life.
The owner has a significant commitment to elsewhere and doesn't have a time to manage this business.
Owner will provide a sufficient training for an agreed upon period to make the transition into the business as seamless as possible.
This business is located in a 7,834SF SF of Retail-Office mixed building that is placed next to a heavy traffic intersection and numerous residential neighborhoods. A/C system has been replaced in 2015 with "Trane" units which is the top of line in the industry. Kitchen equipment has been constantly updated and replaced. There is a full bar and a private party room.
Competition is expected for this industry, but this fully-equipped restaurant have dominated in Chinese delivery food market in immediate area and has been successfully operated and in result generated consistent revenue throughout over 33 years, providing high quality of American Chinese food.
No marketing is done at the current moment except for email marketing, but more proactive marketing methods need to be utilized in order to keep the business continuing to grow in sales and new customer acquisition. This establishment has garnered over 70,000 customers' information, which includes the customer's name and address, logged into their database. 10,000 e-mail addresses have been accrued over the course of the pandemic, bolstering the longevity and consistency of this establishment’s delivery service business. The new owner can utilize this already concrete foundation to further grow this establishment’s influence and trust with the growing customer base. Ways to apply the customer data in relation to marketing would be to create customizable and specific promotions based on location or frequency, send out electronic promotional flyers or group discounts, and gather demographic data in order to better cater to the core customer demographic.
100% cash at the time of closing or 20% Cash Down with SBA Financing for Qualified Buyers.