SOLD – 30 Year Est. High Volume American Diner With A Full Bar

Business Description

30-year established well-known full-service family style American restaurant with a full bar serving hearty made to order breakfast, lunch, and dinner is available for acquisitions. This business was originally established in 1992 by the current owner and was later acquired by the current owner in 2006. The business was originally a 1,200 SF diner and since the current owner acquired the business 15 years ago, the owner made a dramatic expansion to nearly 4,850 SF to expand the dining area to accommodate much more patrons. The bar was added by the original owner in 2003 to increase the overall sales and since the acquisition, the current owner concentrated on the quality of the food and customer service and was able to increase the overall revenue by threefold. This business is occupied in a 5,000 SF free-standing building near a major highway surrounded by low to middle income single family homes and industrial warehouses. The customers consist of a wide variety of demographics and over 90% of the customers are regulars that have been coming for decades and visits multiple times each week. This business serves a variety of quality, prepared fresh daily in the morning, and fresh made to order ranging from daily specials, breakfast specials and combos, lunch specials, salads, homemade soups, burgers, sandwiches, Tex-Mex, grilled food such as steaks and pork chops, seafood, and desserts. Not much marketing or advertising are in place since the majority of the customers are regulars and word of mouth is the most effective type of marketing. To potentially acquire new customers, the new owner may utilize social networking sites to gain more online presence within the younger generation. Over the last several years, the sales have been increasing 5-8% annually and the average annual sales have been approximately $2 million with the only exception of 2020, which was still around $1.7 million and 2021 is expected to exceed 2020 revenue and be closer to pre-pandemic revenue. The business has evolved since the pandemic, mainly minimizing alcohol sales and halting the live music stage. When the live music and a full bar were in place, the alcohol sales itself was $25,000-$30,000/month. This business is also not utilizing any third-party delivery services or online ordering system from its website. The dine-in and food sales generate sufficient revenue, but by restoring the live music scene, hiring a bartender for full bar service, and implementing the third-party delivery services, there is a lot more potential for the business grow tremendously. The majority of the employees have been with the business for 10 years, including 3 cooks that have been with the business for the last 13 years. This business if fully staffed with experience and knowledge and essentially runs the business with minimal owner involvement. The owner is mainly involved in higher management level, such as payroll and bookkeeping, but stays around the business just to oversee the business and keeping good relationships with the customers. This business is fully-staffed with competent staff, well-known and respected by the community for its quality food and service, and has everything in place for the next buyer to continue enjoy its financial success with a lot more potential for growth.