SOLD – Family Style Italian Restaurant

Business Description

Well-established family-style made from scratch authentic Italian Restaurant in Fort Worth is available for acquisition. This business was established by the current owner in 2002. This business is located in a 2,150 SF retail strip end cap anchored by a nationwide grocery chain and heavily surrounded by single-family homes in all directions. The building itself is relatively old, but the owner has kept the business very clean and presentable and the majority of the major kitchen equipment has been replaced with brand new within the last few years. The customers consist of A well mix of demographics and the majority of the customers are lower-income individuals and families from nearby homes and businesses. Competition is expected for this type of business and there are several fast-food restaurants in the immediate area, but they all are indirect competitors as this business is a full-service dine-in restaurant that serves authentic from scratch made to order food at a very inexpensive price without compromising portion and quality. This business serves a wide variety of menus including appetizers, salads, hot and cold subs, signature pizzas and pasta, a full entree menu including kids menu and desserts, and is BYOB. This business offers all-you-can-eat pasta for $3.99 and $5.99 lunch specials and this marketing tactic has brought back many new customers and has loyal and return customers keeping coming back for this unbeatable special. There are a few things the owner is not doing to increase overall revenue and fully reach its financial potential. Currently, there is minimal marketing being done other than its own website and limited social media outlet. The potential buyer could be more proactive on online and social media outlet presence to attain new customers and also offer in-house delivery or utilize third party delivery services to expand its awareness to the untapped area in the city. There has been a request for delivery services, but the owners simply do not have the energy or desire to at this point. Although it is BYOB, the potential buyer may obtain a TABC license and sell alcohol and this will have an immediate effect on overall revenue. This business is well established, has a good reputation, and has everything in place for a new buyer to be successful and reach its full financial potential that could be more proactive in marketing and willing to introduce delivery service.