SOLD – Fast Casual NY Style Pizzeria

Business Description

Semi-absentee operated in a prime location NY style gourmet pizza dine-in & delivery restaurant in Frisco; Texas is now available for acquisition. The current owner acquired a failed business in late 2018 and grew the sales with its brand and concept, and the sales have been growing since the acquisition. The gourmet pizza place is occupied in a 1,750 SF space of a retail strip center surrounded by many retail businesses and affluent neighborhoods in a consistently growing and developing area of the city. The majority of the customers are middle to high-income Caucasian individuals and young families and a good mix of other ethnic groups from nearby neighborhoods. This business serves a variety of products ranging from appetizers, salads, classic pasta dishes, brick oven-baked pies, and beer with to-go availability. Few competitors are within the immediate market area, but this business provides superior quality of food at reasonable price points and personalized services, and also, this gourmet pizza restaurant is the only authentic New York-style pie place within the immediate market area, which has differentiated itself from the competitions. There are managers in place along with experienced and capable employees, and the owner spends approximately 15-20 hours per week, mainly on higher-level management such as bookkeeping, payroll, inventory, and customer relations. Even though this business utilizes third-party delivery services, they have their own delivery drivers that will deliver within a 5-mile radius, and this ensures the food to be delivered with care in a timely manner. Currently, the owner is outsourcing the marketing to a company that does various types of direct marketing, but more online and independent marketing especially building social media presence, would generate more revenue and reduce unnecessary marketing expenses. Marketing efforts on increasing catering business from corporate offices and headquarters, medical offices, car dealership, churches, etc. can also greatly improve the sales as a catering business still remain under-served. Extending delivery times and business operation hours will definitely help to increase the sales of the business as well. Besides that, there is still much more marketing, such as coupons, daily special, loyalty programs, events, etc., that can be utilized to achieve maximum income capacity. This is a great opportunity to acquire a growing and unique gourmet pizzeria for a potential buyer who is willing to be more hands-on in the day-to-day operation and marketing to reach out to untapped areas of the city.