SOLD – Fast Causal Pizza Restaurant

Business Description

A locally well-known gourmet pizza dine-in & delivery restaurant in North Dallas is now available for acquisition. This business was originally established by the previous owner in 2013 and was acquired by the current owner in early 2017. The gourmet pizza place is occupied in a 3,428 SF end-cap space of retail strip center anchored by a nationwide grocery. Dine-in is spacious and gorgeously designed, and the interior of the business is well-built in a warm ambiance with fireplace decoration. Most of the customers are middle-class individuals and families from the surrounding densely populated residential neighborhoods as well as students and cater from a nearby reputable university. Few competitors are within the immediate market area, but this business has a solid customer base that has been accumulated in the last 7 years of operation by providing a strong product line and superior customer service, which has differentiated them from the competition. Although some marketing is in place through their website, 3rd party delivery, in-house delivery, student discount, monthly direct mailing, social media outlets, etc., there is still much more marketing that can be utilized to achieve maximum income capacity. Marketing efforts on increasing catering business from corporate offices and headquarters, medical offices, car dealerships, churches, and especially the university nearby can also greatly improve the sales as catering business still remain under-served. Targeted marketing to students also can be a huge draw by utilizing marketing methods such as student discounts or special events since a good portion of the customer base of this business consist of university students. This business has great potential because this location is right on the border of a city that directly connects to several major cities in North Dallas, which can drive tremendous traffics to the business from every direction. This is a great opportunity to acquire a well-established high-volume gourmet pizzeria for a potential buyer who is willing to be more hands-on in the day-to-day operation and marketing to reach out to untapped areas of the city.