SOLD – Franchise Cakery in Tarrant County
Business Description
“A national franchise dessert bakery in a fast-developing suburban area of Tarrant County is now available for your acquisition. Established by the current owner, this franchise business has shown much potential even amidst its adolescence, not to mention the global pandemic. This business specializes in cupcakes, gelato, mini-cakes, puff cakes, and cupcakes in jars and boasts a 6,000 member loyalty program. It is located in a mid to upscale entertainment plaza in a suburb South-West of Dallas. The exterior of this franchise is well-maintained and pruned to match the franchise’s fun and playful tone. Scenic, Photogenic, and even reminiscent of old-school ice cream parlors, this establishment’s marketability is firmly rooted in its eye-catching interior. The products also emulate this vibrant visual with their beautiful designs creating a well-rounded experience for the customer. The interior of the building is picturesque and reflective of the franchise’s target demographic and overall theme.
The customer base consists of upper-middle-class patrons who generally go out for dessert after enjoying themselves in nearby entertainment centers, customers having a celebration, such as birthdays and graduations, and miscellaneous takeout customers who like to enjoy these products from the privacy of their homes. Middle-aged women, a demographic with a high retention rate, are also a significant portion of this customer demographic.
Though foot traffic is high due to many shops being around the entertainment plaza, the competition is comparatively moderate. This particular franchise-building has a long-standing history with competitors with similar concepts trying to drive them out. Still, since 2017 this franchise-building has dominated this area, pressuring up to five similar businesses to relocate.
This establishment is on track exceeding $330,000 in gross sales in 2021 with the potential to increase the revenue to a projected $400,000 – $500,000 without any expansion of facilities. Due to the pandemic and general youth of the establishment, this franchise business has yet to fill out its potential. This franchise has been in business since 2017 and has grown an average of 10-30% every year. Owner involvement in marketing should continue this upward trend.”
