SOLD – Franchise Children Indoor Playground

Business Description

Franchise children’s indoor playground for the ages of between 1 through 8 is now available for acquisition. The business was established by the current owner in 2017 as the 1st location of this franchise that now has multiple locations in the DFW area. This business is in a 3,058 SF space of a retail strip center located next to an intersection with heavy traffic and nearby densely populated residential area and small businesses that attract a number of people to the area. Most of the customers are middle to upper-class parents in a variety of ethnicity that has a large amount of disposable income, and the children from 3 to 5 years old account for the largest portion of customer base while the business serves children up to the age of 8 years old. These children are accompanied by caregivers such as stay-at-home moms, nannies, and grandparents, etc. Competition is expected for this type of industry and there are some indirect competitors such as fast food places with play areas and children’s party venues in the immediate market area, but there is no direct competitor that has a unique concept like this business with superior service. This business is located in the center of the densely populated residential area where a considerable number of potential customers like caregivers and children reside. The business has had close to 12K caregivers and more than 17K children that have visited the place as of March 2019 since its inception in the middle of 2017. The facility is gorgeously designed and built with several different themes that greatly appeals to children. The business hosts open play for children during the weekday from 9am-5pm and events/parties during the evenings on weekends by reservation. All equipment is top-of-the-line within the industry and safely designed for children. Although some marketing is in place through their website, social media outlets, other proactive marketing methods need to be utilized to achieve maximum income capacity as well as growing the customer base with individuals outside the immediate market area. Marketing can be done in various ways to increase the cash flow of this business such as direct mailing, email Ads, special programs, and events. Targeted marketing to grandparents also can be a huge draw, especially in the slower periods, by using interesting programs in which grandparents and their grandchildren can work together. This business has done very well with its groundworks, poised for next-level growth. A potential buyer should be able to realize the growth by getting more involved in the day-to-day business operation and conducting pro-active marketing.