SOLD – Franchise Cupcakery

Business Description

A national franchise dessert bakery in a fast-developing area of Northeast Dallas is now available for acquisition. This franchise has rapidly grown to over 200 independently owned and operated stores in the United States. This franchise specializes in cupcakes, ice cream, and cakes. This business was established by the previous owner in 2016 and was later acquired by the current owner in 2019. The business is located in a 1,250 SF space of a retail strip center in the hub of a central retail business district of this town. This shopping center is anchored by many nationwide department stores, national retailers, and fast-food restaurants, which creates tremendous foot traffics. This business is conveniently located just off the highway and is highly visible from the major street. Various menu items are provided at this bakery ranging from a signature cupcake, specialty cupcake, ice cream, and other retail items. A majority of the customers are women between the ages of 25 and 45 in various ethnicities from the surrounding densely populated residential neighborhoods and local businesses. Competition is expected since there are many dessert places within the immediate market area, but this business has been well-positioned in the market over the last 5 years due to its unique, strong product line and exceptional customer service. The cupcakes that are freshly baked every day in a variety of flavors set this business apart from other competitors while generating more profits due to its price point higher than its competition. Also, this location has built a good reputation in terms of product quality as one of the best locations among other franchised locations. Revenues have been consistently and rapidly growing every year since the current owner’s acquisition in 2019. Some marketing is in place as of today, such as a reward program, coupons, teacher discounts, 3rd party delivery, etc., as well as marketing through the franchisor. However, various proactive marketing methods still need to be utilized to achieve maximum income potential as well as growing the customer base beyond the immediate market area. This business has great potential as this area is still growing rapidly, and the influx of new populations is increasing, coupled with many new apartments and new corporate offices coming into the market. Targeted marketing to the residents in a new apartment complex will be a huge draw by utilizing door hangers, etc. since many new apartments are being built at this time. Focusing on acquiring corporate accounts for catering from nearby corporate offices and headquarters, medical offices, car dealerships, schools, churches, etc. can also have an immediate effect on the overall sales. This national franchise bakery has done very well with its groundwork, poised for next-level growth. A potential buyer should be able to realize the growth by getting more involved in the day-to-day business operation and conducting pro-active marketing.