SOLD – National Franchise Soup & Salad Restaurant
Two decades established nationwide franchise soup & salad location Arlington is available for acquisition. Established in 1994 and has run for 2 decades until the owner acquired the business in 2013. Since the first day of acquisition, the owner has made great strides at renovating the entire facility for fresh new interior as well as increasing comfortability for customers. In mid-2014, the owner of the business got rid of corporate coupon distribution which has increased profit margins and increased the number of middle-class individuals coming to this restaurant. The coupons originally created high expenses each month for corporate marketing fees, but the business’s financial health has gained a very positive indication of the growth of revenue after the removal of the coupons. Additionally, the re-introduction of corporate coupons for the new owner of the business could be a method to increase sales in the future of this nationwide franchise restaurant. Proactive marketing is necessary to reach the full potential this business can achieve, but corporate marketing has done an ample job at marketing without the owner’s involvement. Focusing on evening sales, catering service, flyers, and increases in the visibility of the business can prove extremely beneficial to the overall yearly sales. Their menu consists of fresh-cut salad, homemade soups, fresh bread, pizza, grilled chicken, and dessert all served in the form of a typical buffet-style restaurant. With the increased profit margin of this business, the more proactive work done to this business will bring in lots of revenue for whoever acquires this business.