SOLD – Papa John’s Pizza

Business Description

National Franchise Papa John’s Pizza located in one of the cities in the fastest growing county in Texas is available for acquisition. The business was established by the current owner in April 2016 and the owner has spent close to $350,000 as a startup cost that includes franchise fees, brand new equipment, space build-out, etc. Competition is expected as this business is located in one of the cities in the fastest growing county in Texas. The population has grown 40% since 2014 and is projected to grow by another 30 % by 2020. Most of the customers are low to middle-income families that have been living in the city and middle to high-income families that are starting to move into the city. Although national and local marketing is done by the corporate to generate current revenue in place, there are many other ways to reach new customers and untapped areas to increase overall sales. The current owner had spent a considerable amount on direct mail in the beginning and saw great success, but stopped doing them because the owner no longer spends any hours in the business. Proactive marketing such as door hangers, Valpak, and more social media would definitely drive up the sales. Currently, this business is operated as owner absentee and more owner involvement is crucial in reaching its full financial potential. The owner can be more active in marketing to obtain more corporate accounts, do more catering, reach out to multiple schools in the area, and work with the city hall, which is located right front of the business to be more involved in the city’s activities and events. An active, hands-on full-time owner can save up to 10% in labor costs and reach its full financial potential. This is a great opportunity to be one of the franchisees of a nationally reputable pizza brand.