SOLD – Quick-service gourmet Chinese Restaurant
A quick-service gourmet Chinese restaurant with fresh ingredients and delivery service is available for acquisition. This business was originally established two decades ago in 1998 and was later acquired a couple of years ago in 2014. Most of the customers are Caucasian individuals and families that are known to live in the apartment complexes as well as the densely populated residential neighborhoods. Although delivery service has brought an ample amount of increase in sales, other proactive marketing methods need to be fully utilized to generate more cash flow and acquire new customers from the untapped areas within the city. Competition can be expected due to this type of business being common, but many competitors within the area use a buffet-style concept that provides a wide array of mediocre food compared to this business that is cooked-to-order made with fresh quality ingredients. There are many ways to proactively market this business such as direct mailing, coupons, door hangers, 3rd party delivery service, social media outlet, online ordering function, and full-time owner involvement. Directly mailing, coupons will be the best way to proactively market in this area as there are many residential areas that utilize delivery service on a weekly basis and the population of the city is growing as well. This business has everything in place for a potential buyer to proactively market this business while being fully involved in the day-to-day business operation.