SOLD – Self-Serve Frozen Yogurt Shop

Business Description

Prime location self-serve frozen yogurt shop offering a variety of product options is available for acquisition. This business was originally established in 2012 and was acquired by the current owner of the business in mid-2017. This business is conveniently located just off the highway in the main shopping center of the city’s entertainment district near the professional team’s stadium surrounded by many brand-name retail shops and major restaurant chains. This business not only offers 12 different flavors of frozen yogurt, but to accommodate all types of customers, serves 14 Gelato flavors, smoothies, boba teas, and health-conscious shakes. The customers are a wide range of demographics with individuals of all age’s especially young adults that come to the local area for the major retail shops and the movie theater that anchors this business. The majority of the marketing efforts for this business is done online and through the first time customer discounts, and has accumulated over 2000+ customers in the database and sends out text messages for specials and discounts, but other proactive marketing methods are needed to expand the business and acquire new customers to increase sales. Competition can be expected for this type of business, but there is only one competitor within the immediate market area, which has a completely different concept targeted for different demographics than this business. There are many ways to proactively market this business such as direct mailing, promotional events, collaboration with the movie theater, and rewards program. The owner of the business is completely hands-off from the business with a system and staff in place that allows for the business to run itself without much owner involvement. This business is perfect for a potential buyer that wants to proactively market this business while being fully involved in the day-to-day business operation to increase cash flow.