SOLD – Upscale casual Breakfast and Lunch Cafe

Business Description

Upscale casual breakfast and lunch spot in one of the fastest-growing cities in Far North Dallas is available for acquisition. This business was established and built from the ground up by the current owner in late 2017 and has built up a respectable reputation and sales have significantly increased since opening and growing year over year. Despite growing sales each year, there are other things that could be implemented to increase sales even further. The new owner can utilize all third-party deliveries, add additional drink items and desserts on the menu, increase the menu prices by 5-10%, and expand outdoor seating. This business has a presence in social media outlets including its own website, but the owner has not been proactive in marketing the business for additional potential income. The area itself is growing and booming with the development of high-end dwellings and businesses and in order to fully reach its financial potential, direct marketing, such as coupons and flyers need to be utilized in order to acquire new customers from the untapped areas of the city. Although the online presence helps, the best source of marketing has been positive online reviews, word of mouth, and return customers. The majority of the customers are upper-income Caucasian individuals and families with much disposable income, including some of the local pro athletes. This business serves made-to-order traditional breakfast menus such as skillets, omelets, pancakes, crepes, and lunch menus ranging from burgers, sandwiches, wraps, salads, kid’s menu, and etc. This business is fully staffed with experienced cooks and friendly servers and the owner spends approximately 20-30 hours each week with manager duties, book-keeping, and customer service. This business is a great opportunity for an owner who can proactively market the business to further grow the business or be fully involved in the kitchen to reduce labor costs and control food costs.