SOLD – Chicken Wing Restaurant nearby University

Business Description

A fully equipped chicken wing restaurant with a brand new fixture, furniture, and equipment in East Fort Worth nearby well-known University is now available for acquisition. This business was established in 2019 by the current owner with brand new equipment which cost nearly $140,000 including build-out and the equipment. The restaurant is still under the free rent period which is until June 2020. Currently, the business is serving chicken wings with 18 flavors, chicken sandwich, BBQ sandwich, chicken wrap, tacos, nachos, chicken & waffle, chicken burgers, chicken pizzas, salads, fries, and beverages. This business in a 1,300 SF space of retail strip center is located in a busy intersection which is a couple of blocks away from the renowned university of a city. A few franchise wing places were found within the immediate market area, but this business offers not only superior quality wings with 18 unique flavors but also many more various menu items that can attract wider demographics than other competitors within the immediate market area. Overall demographics of this wing place are mostly various ethnic individuals in all age groups from the surrounding densely populated residential neighborhoods and lots of students from the nearby reputable university of the city where reportedly about 42,000 students attend. Although there is no single marketing is in place, there are other ways to grow and maximize profit by more proactive marketing such as coupons and flyers to nearby homes and corporate businesses to be fully exposed and to attract new customers in the untapped area nearby the business. Marketing efforts on catering service to nearby schools, airports, corporate offices and headquarters, medical offices, and churches nearby can also greatly improve the sales as a catering business still remains untapped. On slow weekdays, the Loss-Leader marketing strategy should be implemented in order to increase foot traffics to the restaurant by offering a special discount on a couple of menus. Having a full-time owner-operator will greatly help this business realize potential cash flow streams and reduces payroll expenses and food costs. A potential buyer must put a lot of effort into promoting the business to expose itself to local customers by proactive marketing as it has been only open for less than a year.