Food franchise for sale specializing in fried chicken 000950

food franchise for sale specializing in fried chicken in Northeast Dallas is now available for acquisition. This chicken restaurant is in a 1,940 SF of highly visible end-cap space featuring a drive-thru in a retail strip center. The retail strip center is next to a busy road with heavy traffic from adjacent cities and nearby densely populated residential neighborhoods. This fast-food chicken restaurant was established by the current owner in 2013 and has built a strong and loyal customer base over the last seven years. Various menu items are provided at this franchise chicken restaurant, ranging from fried chicken combos to family meals and various sides and drinks to accommodate each entree. Most of the customers are low to middle-class individuals and consist of a good mix of all ethnic groups from the surrounding densely populated residential neighborhoods. Few franchise competitors are within the immediate market area. Still, this franchise is well-known for serving quality food at a very competitive price to the customers among the fried chicken franchises. Gross sales of this chicken wing restaurant have been very consistent for the last several years running at around $550K per year before the pandemic. There has been a slight decrease in sales during March and April, but since May, sales have increased every month at an average of approximately 12%.

On top of that, a prospective buyer can expect to increase sales through a new menu launched in October 2020. Although some marketing is in place through the franchisor, more store-level proactive marketing methods such as social media outlets, email marketing, web-based advertisements, direct mailing, daily specials, etc., need to be utilized to achieve maximum income capacity as well as growing the customer base beyond the immediate market area. Marketing efforts on catering services to corporate offices and headquarters, medical offices, and churches nearby can also greatly improve sales as the catering business remains under-served. Expanding into multiple 3rd party delivery service providers can help by far to acquire new customers as this location has only one 3rd party delivery platform. This business has great potential because this location is the only franchise within this particular city and is right on the border that connects 3-4 major adjacent cities, which can drive tremendous traffics to the business. This is a great opportunity to acquire a well-established national fast-food franchise chicken restaurant for a potential buyer willing to be more hands-on in the day-to-day operation and marketing to reach out to untapped areas of the business.